Variable data

Personalise your printing for maximum impact

Variable data is the application of personal information to your printing. The process that has to be used for variable data printing is Digital Printing, as it allows each impression or print to be unique.

Adding a name, a barcode or personal number, a picture or a particular colour to your printing material can really set you apart from your competitors and help you get to a new level with your customers.

There are many statistics that prove direct mail, and other forms of print media, get much higher results through the use of variable data, as it helps businesses get to a ‘one on one’ level with consumers.

By engineering a sales process that works for your business and by combining your personalised direct mail with your personalised email marketing, you will have a much higher success rate compared to previous results.

If you would like help on setting up your variable data print job, or on any of our other services, call 1300 780 626 now or Request a quote.

What do I need to get started with Variable data?

If you are looking to do a direct mail campaign then it all starts with your database. You need to know who you want to target.

As our software will collect your data as it prints, you will need to ensure that your database has consistent fields throughout.  A lot of issues with variable data come from incorrect databases.

We would prefer your artwork to be supplied in In Design for variable data projects. Please send your database to us for a Free File Review if you have any concerns.

If you have any further questions please call 1300 780 626 or Request a Quote today.