Build your Sales and Database with Direct mail
The purpose of Direct mail is to get information about your products and services directly into the hands of a hungry audience. You need to play the percentages and when done correctly, this can be highly effective and boost sales and interest in your business dramatically. A direct mail campaign is at its best when grouped with other strategies within your sales process.
Momentum Print offers a variety of Mailing services that focus on getting a maximum return on your investment.
Impact Mail
Impact mail is the term we give to colour direct mail. Going with a colour direct mail piece that is even cut to a shape will increase your response rate as it will stand out amongst other mail items. Impact mail is best used as a follow up to your traditional mail piece, a brief introduction of a new product or just to capture a cold leads attention. This is typically reserved for a small mail campaign, as the cost of colour is more significant then black and white, but the rewards for an average marketer can be a 20% response rate.
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Traditional Direct mail
 The success of this campaign will depend on the quality of copy in your sales letter. If you are serious about increasing sales you should invest some money in getting some powerful sales copy that works. Traditional Direct Mail typically includes a range of items such as a Letterhead, Product Brochure, Order form and a Pre-paid Reply Envelope. Don’t cut corners when preparing your materials – first impressions last. For the average marketer you can expect to get a 8 – 10 % response from this form of Direct Marketing, although depending on the quality of material you can definitely go higher.
To discuss the best Direct Mail campaign for your business, call us on 1300 780 626 or Request a Quote now.
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Database
As well as your sales copy the other key ingredient for a successful direct mail campaign is a high quality mailing list. The most effective lists are those sourced in-house from a well managed database, and if you are in business you should have access to this. If you are just starting to build your list there is a range of great software programs that can help you here, but it all starts with your marketing and having a call to action that makes your targets want to hand over their contact details.
For more information, go to our Building a Database page or call us on 1300 780 626.
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Tips for a successful Direct Mail campaign
- Start with a small list as a trial run and work your way up. This way you can see what is working and what isn’t.
- Consider incentives such as prizes or discounts to maximise response.
- Finish your marketing with up to 3 ‘calls to action’ - Phone, email and visit web.
- Directing your prospects to your website and having the correct software in place can make building your database a whole lot easier. It also really helps with measuring your success.
- Don’t purchase a database; your rate of response depends on a hungry audience. If you haven’t got a database, get on the phone and start telemarketing businesses in your target market and build your mailing list this way, there are no short cuts to building a strong list.
- Make sure you have planned your campaign. You can’t just expect to send out a letter and it will all happen. You need to have a follow up process, whether that be a phone call or you send an impact mailer with the call to action.
- Test and measure. When your campaign is over, review the costs, returns and rates of response. If you started with clear objectives, you should be able to learn a lot about what you achieved and how.
- Don’t stop with one mailout, this process needs to be done continually. Combining your online marketing with your direct marketing is the most cost effective way.
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Need a super fast quote on a Business Card product not listed in our online catalogue
Please call 1300 780 626 or place your request through custom quote now and one of our friendly staff will contact you within 2 hours.
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