Email Marketing

Email marketing is an extremely cost effective way to market your business

A serious business knows that if you don’t market your business, you wont get any business.  If you don’t keep the pipeline of prospects coming in, then business can really slow down in the tough times.

The obvious goal in any marketing is also that your results over run the costs. This is where email marketing is at its best.

What is good about Email marketing?

Targeted

If you have built your database correctly (opt in subscribers) and asked for permission to send information to your prospects, then the emails you send are getting directly to your target market. 

Cost Effective

After purchasing email marketing software and breaking down the costs, you are paying approx 5 cents to send an email to your prospect and this is cheaper the more people you have in your database.

What is bad about email marketing?

Spam

Because people haven’t followed the opt-in subscriber rule, many people are skeptical when they receive an email and will often delete the email without reading. This is why it is important to receive permission to email your prospects and use a software program that initially requests that your prospects confirm that they would like to receive your information.

People’s preferences

Statistics show that people still prefer to receive some hardcopy correspondence from companies. This is why it is important to get your marketing mix of direct mail, postcards, flyers and email marketing right.

Did you know?
It is the law that you need to have permission to market to your prospect via email. It is what is referred to as an ‘opt in subscriber’ this is when your prospect has given you the permission to contact them via email.

So how do I get started with email  marketing?

1. Take the time to engineer a sales process

What strategy are you going to apply to ensure that your prospects and customers continue to enjoy the emails your are sending them and how are you going to make them want to keep receiving them. Getting this right will ensure that you have a sustainable business.  It will also allow you to market to as many people as you want and only for the cost of your email marketing software

2. Choose your email marketing software

There are many options available on the web but from our experience you need software that enables you the ability to have-

• Auto responders – set up your marketing once and then as people are added to your database your marketing will go to them automatically
• Web forms – these are the forms that you put on the web where people sign up for your database.
• HTML templates - these are the template designs for which you put your marketing into. This will save you money on having to pay a Graphic designer.
• Spam rating manager - this feature allows you to check how spam filters will view your emails and then you can alter  to ensure that your emails correspond with laws in place and that your marketing reaches its intended audience.
• Multiple lists - you want to ensure that you can setup multiple lists so you can target your prospect more specifically and run different campaigns for different audiences.
• Costs - Don’t pay too much for your software.  The beauty of email marketing is that it is so cost effective.  Check out AWeber- you can have all of the above plus send 10000 emails for $19.95 US per month.

3. Build your database

It goes without saying that the most important component of your email marketing is your database. One of the biggest mistakes businesses make with email marketing is thinking that they can just email anyone they like. This practice is illegal, and a breach of privacy and is not sustainable for any business that realizes that email marketing will be playing a huge part in the future of marketing. A great method of building your database of opt in subscribers is by direct mail. You can direct mail your prospects with an offer in which they have to go to your website and fill in the web form, which will add them to your database.  Then they will be sent the offer. Another great way is by you blanket marketing such as postcard letterbox drops or newspaper advertising.  Again make an offer to your prospects in which they have to go to your website, fill out the web form and then be sent the offer.

4. Nurture your customers and prospects

The common approach to marketing is to sell your products to your prospects. Why not take a different approach and offer your prospects information and resources that will help them in their business. Give twice as much as you expect in return. By applying this principle to your marketing you will have customers for life and email marketing is the ideal medium to get information to your prospects.

Test drive the AWeber email marketing software by signing up on the right side of this page.

Want to know how to attract more customers? Check our Sales process page to help you get moving in the right direction.  Call us today on 1300 780 626 with any questions you may have