Print is a great medium to drive traffic to your business and build your database of quality leads
It is a well known fact, and proven statistic, that marketing directed at a database generates a much higher percentage of return for the marketer. For businesses that are wanting to gain a maximum return for their marketing dollar, here are some simple tips that will help you build a list of ‘opt-in’ subscribers in your database, which will generate great long term marketing results. 1. Invest in Email Marketing softwareWhile the email marketing component is great, you also need software that allows you to generate web forms. These are put on your website and when filled out by your prospects, their details automatically go into your database. Please visit email marketing for more information. 2. Invest in a Free OfferIn a very competitive environment you want to stand out from your competition. While most businesses are selling by cutting prices, why don’t you try capturing your prospect by having a free offer which they need to sign up for. Once they have signed up via your web form on your website, they will automatically go into your database and be sent your free offer. Once they are in your database you can target your specials to them further down the track and because they have taken the time to sign up, it shows they are genuinely interested in your product. You are now targeting your Marketing to willing prospects and not wasting your time on people that aren’t interested. Please visit sales process for more information. 3. Add a strong ‘Call To Action’ to your marketingOnce you have the email marketing software and a free offer finalised, you can start adding the free offer as your Call To Action on your marketing. The Call to Action is directing the prospect in a clear and simple way to leave their contact details, so they are added to your database. This way you will still get the same amount of sales through your marketing item, but as a bonus, you will also get the prospects who are interested in your product. They may not be ready to buy just yet, but after signing up for the free offer, you will have an opportunity to direct market them at a later stage. An example is a Postcard letterbox drop. After your marketing spiel, add your call to action - FREE OFFER - visit www.abcsample.com and sign up for your free special report "How to abc".If you have done your market research and are targeting the right audience, with the right offer, you will start building your database of quality leads before you know it. You can then start achieving sustainable and strong long term marketing results. 4. Have your Sales Process plannedIf you do the above 3 steps effectively, you’re going to see your database grow. If people are entering your database, you will then need to have an organised sales process that turns your prospects into customers. If you would like a hand in setting up email marketing software, advise on how to setup an effective sales process, how to design a postcard or how to use your website to generate leads, please call 1300 780 626 now! |
